MSc Public Relations and Strategic Communication (Online)
University of Stirling
Key Information
Campus location
Stirling, United Kingdom
Languages
English
Study format
Distance Learning
Duration
12 - 32 months
Pace
Full time, Part time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Sep 2024
* For up to date fee information, please see website
Introduction
This online Masters in Public Relations and Strategic Communication will help you to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice.
The course is delivered online via MS Teams and Canvas, the University of Stirling’s online learning environment. You will also have an opportunity to attend on-campus sessions and field trips, including our Public Relations Residential School and the annual public affairs field trip to Brussels.
By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.
Top reasons to study with us
#1 You can combine your work or other commitments with this flexible online course
#2 100% overall student satisfaction for Strategic Public Relations (Online) - Postgraduate Taught Experience Survey (PTES) 2021
#3 Ranked 1st in Scotland and 2nd in the UK for Marketing and Public Relations (Guardian University Guide 2023)
Curriculum
The course includes three compulsory modules, three optional modules and a dissertation. Modules include:
Core modules
- public relations and public communications theories
- strategic public relations planning
- research methods
Optional modules
Optional modules may include (subject to availability):
- public affairs and advocacy
- media relations and production
- communication and democracy
- tourism and strategic communication
- advertising
- research placement and more
Masters students will then carry out a research project and will submit a 12,000-word dissertation.