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Universidad Rey Juan Carlos Master of Permanent Training in Ecommerce, Digital Marketing and Marketplaces Ecommaster
Universidad Rey Juan Carlos

Master of Permanent Training in Ecommerce, Digital Marketing and Marketplaces Ecommaster

Madrid, Spain

8 Months

Spanish

Full time

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EUR 3,900 *

Distance Learning

* price for non-resident non-community students is just approximate since then each academic rate is different.

Introduction

Electronic commerce continues to break records year after year, according to the Telecommunications Market Commission (CMT), in the third quarter of 2012 electronic commerce in Spain reached a turnover of 2,705.1 million euros, representing a 11.7% more than in the same quarter of 2011, with a total of 36.8 million operations carried out.

This increase has already caused a labor and business demand that is not covered due to the little specialization and null knowledge of the sector that most managers and entrepreneurs have, and that due to the increase in Internet access through mobile devices (smartphones and tablets) will be increasingly critical for the sales of traditional brands and businesses, even outside our country, since the turnover of transactions originating in Spain directed abroad in the third quarter of 2012 was 1,131.4 millions of euros.

Ecommaster is aimed precisely at those professionals and businessmen who want to generate business through the Internet with comprehensive knowledge of all areas: Business plan, strategy, implementation and management of an e-commerce platform, digital marketing and communication. That is why in our training we offer students the possibility of bringing their company or business idea to the Master so that they can work with it from the first day of class.

Our classroom is not a crowded place where the teacher conducts a Master Class. It is a friendly area, with few students and all of them willing to do "networking", as well as professors from companies with a multitude of success stories behind them with whom you will work on improving your e-business plan in a that at the end you are not only in possession of a prestigious degree, but of an operational, functional e-commerce project and what is most important: billing on the Internet, which will be your best letter of introduction.

With the "learning by doing" philosophy, the student will have access to an open source platform to work with Magento, the leading and most robust e-commerce platform in the market, as well as permanent online support where you will find updated information on the classes.

Finally, you will be part of the Ecommaster community with a presence in many cities and international events such as e-show and Argento, even once you have finished your studies, which will allow you to continue training and progress in your new professional profile as an entrepreneur, consultant or Internet executive.

Goals

  • You will launch your own business idea or improve the conversion of customers to your company, that is, you will learn by doing. The most important thing about the title that you will obtain will not be the paper, but to have your ecommerce project running and generating sales.
  • You will be supported by the consultancy of teachers from private companies with numerous success stories behind them to carry out a comprehensive business analysis from the business strategy to the digital marketing plan.
  • You will be able to carry out professional practices and improve your technical and managerial skills.
  • You will work in a small group of colleagues in which "networking" will be your day to day.
  • You will have exclusive access to the opensource magento platform through ecommastershops for free to create your e-commerce.
  • You will be part of the ECOMMASTER community with a presence in many cities and international events such as e-show and bargento, even once you have finished your studies.

Admissions

Curriculum

Program Outcome

Program Tuition Fee

About the School

Questions