Master's Degree in Commercial and Sales Management

The commercial area of companies stands as one of the most valuable departments, which is why companies demand qualified professionals.

With this master's degree you will be able to delve into the areas of sales, sales and marketing, learning how new markets operate and how new consumers behave.

In addition, you will learn about new marketing strategies and you will train to obtain new commercial and sales skills using Hubspot CRM software and the SimBrand business and decision-making simulator, all with an eminently practical methodology through the case method. from Harvard.

UNIR offers you the diploma in "Leading People" from the Harvard ManageMentor program to complement your master's degree and various workshops and masterclasses taught by professionals and experts in each subject.

Objectives of the Master

The Master in Commercial and Sales Management at UNIR specializes in the development of commercial strategies to meet sales expectations in a global and changing environment.

More specifically, you will be able to delve into aspects such as commercial and marketing management , information systems, comprehensive communication in customer relationships, the importance of managing sales teams, new trends in sales in relation to with technologies and electronic commerce, or commercial and sales skills.

Strengthen your Master with the Specialty in Digital Marketing of UNIR , and differentiate your profile by acquiring skills and knowledge in the development of digital strategies of the company

General information

• Duration: 1 academic year
• Online or face-to-face exams: at the end of each semester
• ECTS credits: 60
• Methodology: 100% online education
• Live Online Classes
• Personal Tutor

Methodology

Live online classes

We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.

Didactic resources

UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.

In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.

Personal tutor

At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.

The tutors offer personalized attention by constantly monitoring each student.

• Solve doubts about academic procedures, procedures or specific doubts about subjects.
• Helps with study planning to make better use of time.
• Recommend which didactic resources of the platform to use in each case.
• He is involved with the students' studies to help them pass each subject.

Evaluation system

To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.

• Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
• Final online or face-to-face exam.
• Master's Thesis

Curriculum

First semester 30 ECTS

• Commercial and Marketing Management (6 ECTS)
• Information Systems for Business Decision Making (6 ECTS)
• Customer Relationship Management (6 ECTS)
• Comprehensive Commercial Communication Strategy (6 ECTS)
• Sales Force Management (6 ECTS)

Second semester 30 ECTS

• Electronic Commerce: Inbound Marketing (6 ECTS)
• Commercial and Sales Skills (6 ECTS)
• External Internships (6 ECTS)
• Final Master's Thesis (12 ECTS)

Program (12 ECTS)

Marketing Plan (6 ECTS)

• Introduction to the digital marketing plan
• Analysis of the current situation. Steps and tools
• Marketing research
• Goal setting
• Selection of digital marketing strategies
• Development of marketing tactics
• Forecast, monitoring and control of the digital marketing plan

Inbound Marketing and SEO (6 ECTS)

• Introduction to inbound marketing
• Inbound marketing strategic plan
• The conversion funnel: TOFU, MOFU and BOFU
• Search Engine Optimization (SEO)
• Content Marketing
• e-Mail Marketing
• Marketing automation

What will you learn

• You will master the tools offered by new technologies to expand your client portfolio, establish a more direct relationship with them, improve the reputation of the company and thus obtain the expected returns
• You will develop business strategy planning
• You will be able to design advertising campaigns and manage social networks
• You will know how to do market research

Recommended Profile

Anyone with a vocation for Online Marketing, Internet and E-Commerce

Professional outings

• Commercial Director
• General Sales Director
• National Sales Director
• Export Director
• Director of Expansion
• Regional Director
• Supervisor or account executive
• Sales manager
• Broker
• Trade Marketing Manager
• Key Account Manager
• Marketing responsible.