Facebook Fundamentals ( Level 1 ), certificate of completion Online Marketing Institute

The students will learn how to create a professional-looking Facebook page; Optimize your Facebook page to reach your social media marketing goals; Incorporate Facebook advertising and paid promotion into your advertising budget; Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement; Define your audience demographics including personal interests, location, gender; Leverage Facebook Insights and its main elements so you can accurately measure your social media strategy; Establish Facebook business goals and much more.

By completing this course, you will be able to:

Set up your profile pages

Determine what and when to post

Utilize Facebook advertising

Navigate Facebook Insights