Master Growth Hacking (MA)
IU International University of Applied Sciences – Online
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
24 - 48 months
Pace
Full time, Part time
Tuition fees
EUR 1,936 / per year *
Application deadline
Request info
Earliest start date
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* the price displayed shows extended regular tuition fees including graduation fee, and scholarship
Introduction
During IU's 120 ECTS growth hacking master's programme, you will learn how to grow companies in the digital age. Through modules like Advanced Research Methods, Data-Driven Marketing, Web and Mobile Development, and Performance Marketing, you can develop your expertise in data analysis, product management, and online marketing. Additionally, you can take electives such as SEA and Social Media Marketing, Salesforce Developer Specialization, and International Marketing and Marketing Controlling to develop your online marketing skills.
Why IU?
- #1 University in Europe: Join Europe’s largest private university with more than 100,000 students
- Digital, Flexible, 100% online: We offer outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online exams 24/7.
- Fully Accredited Degree: All our degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
- Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
- International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
- Scholarships available: Depending on your situation, motivation, and background, we offer scholarships that can reduce your tuition fees by up to 75%.
A short overview of your study
- Degree: Master of Arts (MA)
- Credits: 120 ECTS
- Start of study: Official start date: May 2nd, 2023. Afterwards anytime (no fixed start date or enrolment deadlines)
Study duration: Different time models available: Full-time (2 years) or Part-Time (4 years)
Enrol at any time - Study model: Online study including online exams 24/7
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Career Opportunities
Your career prospects are excellent after your master’s degree in Growth Hacking. You’ll be qualified to take on leadership roles and drive short and long term business growth as a growth hacker. You can design resource-efficient, cost-effective, and powerful marketing campaigns, boost sales and improve customer happiness, all while assisting small and big companies in a variety of sectors to fulfil their full potential in competitive markets.
You will be able to work in jobs such as:
- (Senior Growth) Manager
- (Senior) Manager Digital Marketing & Growth
- (Senior) Conversion Rate Optimization Manager
Admissions
Curriculum
With the 120 ECTS master’s programme in growth hacking, you’ll learn how to set companies on a growth path in the digital age. You can expand your expertise in data analysis, product management, and online marketing through modules like Advanced Research Methods, Data-Driven Marketing, Web and Mobile Development, and Performance Marketing.
1st Semester | 2nd Semester |
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3rd Semester | 4th Semester |
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Choose one elective from “Electives A” list:
- Big Data Applications
- Business Analyst
- Community Management and Online- Communication
- E-Commerce
- Innovation and Sales
- International Marketing and Marketing Controlling
- Lean Start-Up and Current Topics of Innovation and Entrepreneurship
- Product Development and Design Thinking
- Salesforce Consultant Specialization
- SEA and Social Media Marketing
- Social Media Models and Creation
- Strategic Marketing and Branding
Choose one elective from “Electives B” list:
- Artificial Intelligence
- Communication and Public Relations
- Content Creation and Storytelling
- Data Science and Analytics
- Digital Transformation
- Marketing Project and Agile Project Management
- Marketing Research and Digital Campaigns
- Neuromarketing
- Sales Management
- Salesforce Developer Specialization
- Social Media Campaigns and Agile Online Marketing
- Start-Up Lab
Rankings
Accreditations, Rankings, and Memberships
AccreditationIU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. | |
Cambridge Assessment International Education / High School Diploma A-LevelsIU is the first online university partner of Cambridge International's high school diploma A-Levels. Students now have a chance to earn a high school diploma while studying for a bachelor’s degree – with no additional cost. The A-Levels is a unique 12-month course with a 150-hour workload, which you take alongside your bachelor courses. The A-Levels concludes with an exam that can be retaken an infinite number of times. | |
Awards and RankingsIU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage. | |
MembershipsIU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Global Recognition and Academic Partners
Global RecognitionAs IU is recognised by WES Canada and U.S., their degrees can be converted into points according to local academic standards in the Canadian Immigration Point System and American Immigration Assessment Scheme. In April 2023, IU became the first German university to be a member of the Association of Indian Universities (AIU), the only public authority in India that ascertains foreign institutions. This means that their on-campus programmes are recognised by employers across India and other Commonwealth Nations. |
Academic PartnersThrough partnerships with academic institutions from all around the world, IU offers a more affordable way for students to study and live abroad. The IU Study Abroad Alliance lets students start a degree online at IU and complete it at a partner university in the US, Canada, Australia or Europe, where career opportunities are aplenty. |
Program Tuition Fee
Scholarships and Funding
Online Scholarship Initiative: Save up to 67%!
Get your European degree from the largest universities for online studies in Germany — without sacrificing your job or family commitments!
With over 20 years of experience and over 100,000 worldwide students, IU offers scholarships from 25% up to 67%.
Distance learning at IU International University of Applied Sciences offers students the opportunity to develop on a personal and professional level and advance their careers through flexible, practice-oriented study.
You can start your education whenever you want - studies and exams are available to you 24/7.
(Be aware that IU scholarships are not available to students from Germany, Austria, and Switzerland)
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