Master in Digital Marketing - Online
INESDI Business School
Key Information
Campus location
Madrid, Spain
Languages
Spanish
Study format
Distance Learning
Duration
12 months
Pace
Part time
Tuition fees
EUR 7,200 / per year
Application deadline
Request info
Earliest start date
Request info
Introduction
Get trained to work in the digital profession most requested by companies
The digitization of the business fabric in Spain is a reality, the disruption in business models is accelerating and the use of digital media to attract, convert and retain customers are essential in any business strategy. The Inesdi Master in Digital Marketing will provide you with the necessary skills to design, implement and analyze a Digital Marketing Plan: from prior research, strategic planning based on the diagnosis and analysis methodology, to the optimal budget allocation based on the objectives, as well as the detail of the month-by-month action plan, with its KPI and ROI estimates, so that you can anticipate the results of your actions and campaigns.
Program objectives
The general objective of the Inesdi Master in Digital Marketing is to provide students with all the knowledge, skills and abilities that allow them to understand why the internet and technology have brought about a paradigm shift in communication, business and the consumer; Get to know the new business models in the digital field, the new players in the market and the opportunities that are offered to us, allowing you to develop a Digital Marketing strategy in any business field, both from the perspective of your own project (entrepreneurs), and from the of a professional on behalf of others or the provision of advisory and consultancy services for third parties.
Specific objectives
- Understand the digital environment and context, the new players and opportunities.
- Understand the importance of the strategic phase and how to approach it correctly, identifying, analyzing and diagnosing the different problems.
- Learn to use the available tools to carry out a prior diagnosis of the environment, the market, the product and the competition, which will ensure correct decision-making later.
- Define key quantitative and qualitative objectives for our digital marketing strategy, understanding that these objectives directly impact the final result.
- Design an action plan through the available tools and channels, selecting the most appropriate and profitable tactics and actions for each phase of the funnel.
- Establish the appropriate KPIs, as well as effective control methods that allow us to determine the performance of our plan and apply the pertinent improvements or corrections based on the analysis of the data.
- Understand how to attract future customers with high potential value and increase the value of those we already have, obtaining maximum profitability and efficiency through the automation of digital tools.
- Plan and successfully execute negotiations in the field of digital marketing.
You want to know more?
- Our educational model works because you learn the latest. We incorporate the latest news into our programs to guarantee your learning. This has been verified during the 10 years of Inesdi by more than 3,000 professionals who have already passed through our classrooms and currently work in the digital field.
- Through our virtual campus you will have access to all the contents of your course, as well as complementary information and videos to make your learning even more complete.
- You will be trained under the “Learning by doing” methodology, going from theory to practice through real cases. Encouraging the initiative of teachers and students so that the time invested turns out to be a satisfactory and beneficial experience for all.
- You will be able to network with the rest of the students.
Program
- Module 1. Digital Ecosystem
- Module 2. E-commerce and collaborative economy platforms
- Module 3. Research in digital media
- Module 4. Digital Marketing Plan
- Module 5. Social Media Marketing
- Module 6. Management of the relationship with users, records and digital customers
- Module 7. Search engine marketing
- Module 8. Planning and display tools
- Module 9. ROI Metrics of Digital Marketing
- Module 10. Data management and web analytics
Who is it for?
- Business profiles that, due to their functions in the company, are interested in knowing and/or deepening their knowledge and training in Marketing
- Technical profiles with experience in different technologies that seek to enter the world of Digital Marketing planning and management.
Professional outings
With the Master in Digital Marketing you can become a new professional in the digital economy, being able to develop your own business project or join important departments and areas of any company:
- Digital Marketing Manager
- Digital Marketing Manager
- Digital media planner
- digital media buyer
- Membership Manager
- Acquisition Manager
- Account Manager in digital agency
- SEO Consultant, SEM
- Digital Product Manager
- Digital Marketing Commercial
Admission process
Our admission process has the fundamental objective of ensuring the suitability and development of the candidates, so that all our students can live a digital experience that meets their current and future needs.
- Admission request
- Personal interview
- Admission documentation
- Admissions committee evaluation
- approved admission
- Registration