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IED – Istituto Europeo di Design Barcelona Summer Course in Service Design for Innovation
IED – Istituto Europeo di Design Barcelona

Summer Course in Service Design for Innovation

Barcelona, Spain

2 Weeks

English

Part time

Request application deadline

Jul 2024

EUR 1,900 *

Distance Learning

* enrollment fee € 600 + course fee € 1300

Introduction

Every day we are active users of different kinds of services from the very second we wake up to the second we fall asleep: when we go to the office, to school, to the supermarket, or even to a hospital. Very often, we have to face the fact that these services have not been designed keeping in mind the user: you! Service Design is an established and successful innovation methodology that helps generate exciting and meaningful experiences for people, like you.

In the past decades, Innovation and Design were focused mainly on products. Today, in an economy driven by information technology and intangible goods, the service is the product. Being able to create useful and desirable services becomes the fundamental skill for companies and organizations in order to innovate.

The value of service design lies in the development of innovative solutions that didn’t exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.

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