Course in Advertising International Career Institute

ICI offers an advertising programme aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time.

Course Outline

Our advertising curriculum is divided into three parts, namely:

• Advertising;
• Selling; and
• Distribution and Channels of Distribution

The Advertising section is composed of the following chapters:

• General Concepts of Advertising
• The Advertising Agency
• The Creative Process in Advertising
• Memory Mechanisms in Advertising

Selling section includes:

• Sales Promotion
• Personal Sales

For Distribution and Channels of Distribution:

• Distributed Goods
• Distribution Channels
• Self-Service Outlet
• Classifications of Middle Men
• Policies and Strategies for Distribution
• Zoning

Advertising is an enthralling field. Setting foot in an industry that affects the behaviour of consumers can be both rewarding and challenging. With an ICI advertising certificate or diploma, you can be part of this industry and join:

• Advertising and Public Relations Agencies
• Advertising and Marketing Departments
• Retail Advertising Department
• Metropolitan, Suburban, and Country Newspapers
• Magazine Publishing Companies
• Television and Television Stations