Social Media Marketing Course
Future London Academy
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
Distance Learning
Duration
3 hours
Pace
Part time
Tuition fees
GBP 150 / per course *
Application deadline
Request info
Earliest start date
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* all masterclass content, exercises and course completion certificate
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
A series of masterclasses for Content Creators and Strategists who want to grow brands on social media and adapt their content development strategy on the ever-changing platforms. From Instagram to Twitter and Tiktok – learn practical tools and marketing strategies from Twitter, Social Media Agencies and influencers.
Real Industry Insights
Get behind-the-scenes access to the top agencies and companies – hear how they grew their brand’s social media presence, their successes, failures and things learned on the way.
Tools & Frameworks
We carefully curated all content to make it inspiring and applicable. All PDF presentations are available for you to keep.
Self-paced
No need to wait! All masterclasses are available to enjoy right now. Whether you prefer to binge-watch or saviour the experience and watch them at your own pace in your own time – the choice is yours.
Ideal Students
Who attends this programme?
- Content Strategists
- Social Media Directors & Managers
- Heads of Marketing
- Brand Managers
- Content Creators
- Designers & Creatives
Program Outcome
You will learn
- How to grow a loyal following through organic content
- How to create sales funnels on Instagram
- How to research specific topics and relevant hashtags to run engaging campaigns.
- How to create viral content everyone will want to share
- How to develop your social media strategy informed by analytics & data
- How to collaborate with creative influencers and tap into their audiences
- How to make the most out of Twitter
Curriculum
Chapter 1: Content Strategy
How to create Social Media Strategy for Organic Growth
Masterclass by Rocio Galan and Cathal Berragan, Social Chain
Social Chain is creative social media experts who operate on a global scale. Founded by social influencer Steven Bartlett, they focus on making brands matter at the right time and in the right place. Rocio heads the Strategy team and looks after social-first strategies for various clients around the world identifying growth opportunities. Cathal leads the Creative team to conceptualise and execute viral marketing campaigns and strategies, whilst overseeing the agencies distribution and media strategy.
In their masterclass, Rocio and Cathal share their step-by-step process to create an effective social media strategy and how to use data, content and creativity to grow brands online.
- How to define content pillars and channel hierarchy rooted in real audience behaviour
- How to integrate creativity and strategy for social-first results
- How to ideate for unique and scalable social-first concepts that deliver on your objectives
Chapter 2: Selling on Social Media
Instagram As A Sales Funnel
Masterclass by Anna Radchenko
Have you ever thought of Instagram as one big sale funnel? In this masterclass, social media influencer Anna Radchenko will cover her product launch formula and how she used it for her blog. She will cover the role the personal brand plays in this ecosystem and how you can develop and pump it up. Anna will also share her personal growth strategies that made her Instagram explode to 100k+ followers.
- How to create sale funnels on Instagram
- 3 ways to grow your following organically with no budget
- How to sell products or services on Instagram
Chapter 3: Culture
Cultural Moments
Masterclass by Aubrian Watson, Twitter
From custom emoji campaigns representing cultural moments like #BlackTransLivesMatter and #MLKDay to leading content strategy for handles like @TwitterAble, @Blackbirds, @TwitterWomen and @TwitterOpen, Aubrian elevates key cultural moments on the platform.
In his masterclass, Aubrian will share the process that helps Twitter stay culturally relevant.
- How to plan your social media activities and create meaningful responses to cultural moments
- How to research specific topics and relevant hashtags to run engaging campaigns.
- What are the best practices for creative collaboration – from Beyonce watch party to Michelle Obama joining the conversation on @TwitterWomen