Post-Graduation in Communication and Digital Design
ESPM – Brasil
Key Information
Campus location
São Paulo, Brazil
Languages
Portuguese
Study format
Distance Learning
Duration
3 semesters
Pace
Part time
Tuition fees
BRL 517 / per month *
Application deadline
Request info
Earliest start date
Request info
* up to 35 installments of BRL 517.84 + 1 installment of BRL 570.19
Introduction
The Graduate Program in Communication and Digital Design aims to train managers in the areas of marketing and strategy to work in organizations of different sizes and sectors, favoring the development of a vision of market trends that leads to efficient managerial decision-making and the development managerial attitudes compatible with the philosophy of focus on the market, ethics and corporate responsibility.
Curriculum
what will you learn
The course program has a composition that reflects ESPM's experience in training marketing professionals.
In all, the course has 11 disciplines and a discipline for the preparation of the Course Completion Work (TCC). The participant will study one subject at a time with classes via web conference on two days a week, according to the course schedule.
business skills
Formed by modules that aim to develop Postgraduate General Competencies
- Business Environment and Business Strategies
- People management
- Fundamentals of Marketing
- Fundamentals of Financial Management
Digital marketing
Comprised of modules that aim to develop General Area Competencies
- Digital Consumer Behavior
- Digital Media I: Display Media and Search Engine Marketing
- Digital Media II: Social Media and New Media
- E-Commerce
User experience
Formed by modules that aim to develop Specific Course Competencies
- Information Architecture and Interaction Design
- Prototyping and Usability Tests
- gamification
Completion of course work
Elaborate a final work, with the practical application of theoretical references, concepts and methodologies covered throughout the course. Expand, organize and deepen the knowledge of the main concepts involved in the elaboration of a communication and digital design plan.
With the supervision of an advisor professor, the student will develop a project with practical application of the theoretical references and methodologies addressed throughout the course, which can be applied in their workplace or even aimed at entrepreneurship.
*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.
Program Outcome
Train participants in the area of communication and digital design to work in organizations of different sizes and sectors, favoring the development of a current market vision that leads to efficient performance and the development of attitudes compatible with the market, in ethics and responsibility .
Gallery
Ideal Students
alumni profile
The graduate of the Postgraduate course in Communication and Digital Design is expected to have the following qualifications:
- Support the operation in the main Marketing channels and digital interfaces.
- Incorporate usability best practices that optimize user interaction with digital assets.
- Apply good interpersonal relationship practices to contribute to team performance.
for whom it is intended
Aimed at recent graduates in any area of knowledge and at entrepreneurs who work or need to deepen their knowledge in the area of communication and digital design, aiming to broaden their understanding of the needs of companies.