Bachelor in
Bachelor of Marketing, Advertising and Public Relations Edith Cowan University
Introduction
Study a degree with a unique blend of marketing, advertising and public relations, in state-of-the-art facilities and utilising industry-standard technology.
The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in the industry.
Marketing is directed towards the creation of the best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition to Public Relations which develops communications practice in a variety of contexts.
Students will gain the skills required to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.
Professional Recognition
Accredited by: Australian Marketing Institute (AMI)
Admissions
Curriculum
Course Details
Semester availability
- Semester 1: Study full-time at Joondalup
- Semester 2: Study full-time at Joondalup
Course Structure
Marketing Core Units
| Unit Code | Unit Title | Credit Points |
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2605 | Promotional Marketing | 15 |
| MKT2608 | Consumer Behaviour | 15 |
| MKT2700 | Retail Marketing | 15 |
| BUS3100 | Business Research Practices | 15 |
| MKT3600 | New Product Development | 15 |
| MKT3601 | Marketing Strategy | 15 |
| Plus one (1) unit from: | ||
| MKT2805 ^ | Social Media Marketing | 15 |
| MKT3606 ^ | Current Issues in Marketing | 15 |
Advertising Core Units
| Unit Code | Unit Title | Credit Points |
| ADV1116 | Foundations of Advertising | 15 |
| ADV2102 | Creative Strategy: Process and Execution | 15 |
| ADV2107 | Strategic Branding | 15 |
| ADV3112 | International Advertising | 15 |
| ADV3125 | Advertising Practice | 15 |
| ADV3406 | Media Buying and Planning | 15 |
Public Relations Core Units
| Unit Code | Unit Title | Credit Points |
| PRN2110 | Foundations of Public Relations | 15 |
| PRN2124 | Public Relations Event Management | 15 |
| PRN2225 | Media Relations | 15 |
| PRN3150 | Public Relations: Fashion, Music and the Arts | 15 |
| PRN3160 | Social and Online Media Strategies | 15 |
| PRN3223 | Corporate Communication, Issues and Crises | 15 |
Recommended Electives
| Unit Code | Unit Title | Credit Points |
| Select 4 units from: | ||
| ADV2220 | Advertising Management | 15 |
| ADV3120 | Current Issues in Marketing Communications | 15 |
| BUS3700 | Business Study Tour | 15 |
| CCA3104 | Professional Placement | 15 |
| CMM3115 | Global Communications | 15 |
| CMM3116 | Current Industry Analysis | 15 |
| DES2101 | Design Practices: Identity | 15 |
| DES2102 | Design Practices: Pre-press | 15 |
| DES2106 | Design Practices: Typography | 15 |
| DES3206 | Design Practices: Information and Advertising Design | 15 |
| DES3208 | Design Practices: Project | 15 |
| FBL3501 | Business Practicum | 15 |
Or any Level 2000 or Level 3000 unit with approval from the Course Coordinator.
Note: Enrolment into CCA3104, FBL3501, CMM3116 and/or BUS3700 (not offered every semester) is by application only.
^ Core Option
Program Outcome
Course Learning Outcomes
- Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
- Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
- Collaborate effectively in team settings to produce measurable outcomes.
- Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
- Generate creative ideas for business innovations that respond to opportunities and constant change.
- Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
- Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.
Career Opportunities
Career Opportunities
This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Additionally, students have the ability to focus on areas of interest through the selection of four elective units. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.
Possible future job titles
Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager.