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Eastern Kentucky University Bachelors of Business Administration In Marketing
Eastern Kentucky University

Bachelors of Business Administration In Marketing

120 Hours


Full time, Part time

Request application deadline

May 2025

USD 443 / per credit *

Distance Learning

* $250 per credit hour for active duty military


Marketing continues to be the driving force behind an organization’s success, and marketing professions will continue to grow. EKU’s 100% online bachelor’s of business administration in marketing provides students with the knowledge and practical skills necessary to help companies succeed in today’s highly competitive global market. Through engaging, high-quality coursework students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition. Graduates are prepared to take on key positions in the workforce and are poised to move quickly into upper management.

Format: 100% online

Credit Hours: 120 hours


  • $421 per credit hour
  • $250 per credit hour for active-duty military

Transfer Credits Accepted: Up to 90 hours*

Career Options: Digital marketing manager, marketing specialist, social media coordinator, social media manager, advertising copywriter, art director, advertising account manager, brand manager, business unit manager, VP marketing, buyer, store manager, sales trainee, sales representative, key account representative, sales manager, regional sales manager, sales executive

* A minimum of 30 credit hours and 50% of the business course credit hours required for the BBA must be completed with EKU.

Enhance your degree with a minor or certificate

Select from a wide range of minors, allowing you to explore interests or make use of prior credits.

You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree.

What sets our program apart?

Learn essential skills for today’s business environment through a personalized and tailored degree in marketing. Rooted in both theory and practical applications, our fully-accredited online program blends academic and professional preparation through course topics such as principles of marketing, consumer behavior in marketing, marketing research and analysis, and marketing management.

  • Accredited by AACSB International
  • Generous credit transfer policy
  • Marketing Club for marketing and other business students
  • Accelerated 8-week terms
  • 6 start dates per year
  • Reduced tuition for active-duty military members
  • Free online tutoring and career services assistance
  • Fast-track opportunities for students with 80 or more credit hours
  • Dedicated advisors who provide personalized graduation plans
  • Ranked by U.S. News & World Report among the best universities offering online degrees

Why choose EKU?

EKU is a regionally accredited, brick-and-mortar university that is ranked among the nation's best colleges and has been educating students for more than a century. EKU has received numerous honors, including being named one of the best online colleges in the nation and one of the most veteran-friendly campuses.


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