L4 CIM Certificate in Professional Marketing
CIM Academy
Key Information
Select location
Campus location
Cookham, United Kingdom
Languages
English
Study format
Blended, Distance Learning
Duration
1 year
Pace
Part time
Tuition fees
GBP 1,395 / per course *
Application deadline
Request info
Earliest start date
Request info
* Online | 1,809 GBP Virtual| 2,655 GBP Blended
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Introduction
Provides the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role.
Who is it for?
Junior marketers; senior people, particularly in SMEs, where marketing is only part of what they do; or those in marketing support roles, who undertake marketing activities as part of their job. The typical profiles of people who might take this qualification often include:
- Marketing assistants.
- Marketing Coordinators.
- Marketing executives.
- Marketing managers in SMEs without formal marketing qualifications.
- Non-marketers with aspirations for marketing.
- Existing marketers wanting to specialise more.
What you will learn
- Marketing (Mandatory): The role and function and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.
- Integrated Communications (Mandatory): The many different ways of communicating with customers, both inside and outside the organisation.
- Customer Experience (Elective): Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.
- Digital Marketing (Elective): How to apply practical knowledge, including the effective use of digital marketing toolkit.
Successful completion of three modules will lead to the CIM Certificate in Professional Marketing. If you wish, you can study for one module at a time, and build up to a qualification later.
Course content
Marketing
Assessment: This module is assessed by a two-hour multiple choice question examination.
Learning outcomes
The Marketing concept
- Understand the role and function of marketing.
- Understand what influences customer behaviour.
Analysis and insight
- Identify factors and trends in the marketing environment and how they affect marketing planning.
- Identify options for gathering relevant marketing information.
Marketing mix
- Know the elements of the marketing mix.
- Apply and adapt the marketing mix to satisfy customer needs.
Integrated Communications
Assessment: This module is assessed by a work-based assignment.
Learning outcomes
Internal marketing
- Know how to build cross-functional relationships.
- Understand how to harness resources to deliver effective marketing solutions.
Value proposition
- Create effective communications to deliver value to customers.
- Understand product and brand management.
Marketing communications
- Understand the components of the marketing communications mix.
- Develop integrated marketing communications.
Customer Experience (Elective)
Assessment: This module is assessed by a work-based assignment.
Learning outcomes
Customer Context
- Understand the range of different contexts across which marketers operate.
- Understand the importance of customer expectations.
Customer experience
- Understand the different dimensions of the customer experience.
- Deliver activities that enhance the customer experience.
Measuring and monitoring
- Know how to monitor and measure the customer experience in context.
- Use metrics to improve future customer experience.
Digital Marketing (Elective)
Assessment: This module is assessed by an e-portfolio.
Learning outcomes
The digital landscape
- Understand the opportunities and challenges presented through the disruptive digital environment.
- Assess the impact and influence of the dynamic digital environment.
Digital toolkit
- Know how key digital tools can support and enhance marketing.
- Understand the relevance of digital platforms and channels in context.
Digital in action
- Develop digital activities to support and enhance multichannel marketing.
- Apply the key principles involved in monitoring and measuring digital marketing effectiveness.
Entry requirements
CIM Academy has its own entry criteria and applicants are assessed on an individual basis. This qualification is the equivalent of the first year of a foundation level degree and we recommend that you have at least one year’s experience working in a marketing or customer service role.
Alternatively, we accept:
- CIM Level 3 (Introductory) Certificate in Marketing.
- Any relevant Level 3 qualification.
- Bachelor’s or Master’s degree from a recognised university.
- Diagnostic assessment to Level 4.
Our programmes are taught in English, and if English is not your first language, you will also need to provide evidence of at least IELTS Academic Module (6.5)/ Cambridge Certificate of Advanced English (Grade B).
Booking
Bookings should be made via the CIM Academy team at CIM – please call us on +44 (0)1628 427240.
Online - £750 + VAT
- Exam/Assessment fees - £435
- CIM studying membership - £60
Total including VAT= £1,395
What’s included -
- 24/7 access to CIM Academy Online
- Student support
- CIM studying membership for the year
- Exam and assessment fees
Virtual (online) - £1095 + VAT
- Exam/Assessment fees - £435
- CIM studying membership - £60
Total including VAT= £1,809
What’s included -
- Tuition costs
- 24/7 access to CIM Academy Online
- Student support
- CIM studying membership for the year
- Exam and assessment fees
Blended (face-to-face and online) - £1,800 + VAT
- Exam/Assessment fees - £435
- CIM studying membership - £60
Total including VAT= £2,655
What’s included -
- Tuition costs
- 24/7 access to CIM Academy Online
- Student support
- CIM studying membership for the year
- Exam and assessment fees
- One day face-to-face workshop per module
Additional exam fees may apply to students in non-UK locations.