Unlike other forms of digital marketing that often use advertisements and SEO strategies to promote a product or service, the field of content marketing explores how the creation of interesting content, such as blog posts, photos, videos, or even playlists, can create brand awareness and increase profits.

Sweden, officially the Kingdom of Sweden, is a Scandinavian country in Northern Europe. Sweden borders Norway and Finland, and is connected to Denmark by a bridge-tunnel across the Øresund. Sweden is a developed post-industrial society with an advanced welfare state. The standard of living and life expectancy rank among the highest in the world.