Specialization in Communication and Corporate Image

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools. The brand language allows the transmission of the personality, values and most representative characteristics of the institutions. As part of the message launched by the institution with aspects that have the greatest influence on the positioning, reputation and perception of the brand.

Addressed to

• Professionals who seek to reconvert their profile through a specialization.
• Executives seeking to lead communication and corporate image in an entity.
• Entrepreneurs who want to grow their businesses through a communication and image strategy.

Competences to develop

• Applies communication techniques.
• Define logistics strategies and e-commerce operation for distribution through digital sales.
• Applies customer service strategies for customer loyalty.

Duration and execution

• 10 months of study dedicated to specialization for 400 hours.
• 2 months of development of a graduation project.

Admission profile

• Professional graduated and graduated at the degree level of any university degree from a university recognized by CEPS in Guatemala or a recognized university in the country of origin.
  • University degree: Specialization in Communication and Corporate Image.
• People with university studies and work experience but do not have a degree level.
  • Diploma: Specialization in Communication and Corporate Image.

Registration requirements

Legible photocopy of identification document – DPI, Form, Registration payment, delivery of degree stationery when applicable.

Graduation administrative processes

Students who have closed their curriculum and approved their final project report for this specialization from Universidad Panamericana (Guatemala), must complete the following steps of the graduation administrative process:

University degree specialization

• Be enrolled in the Universidad Panamericana as a regular student.
• Request their cash solvency, stating that they have no debts with the University.
• Request library solvency.
• Request solvency in Academic Control.
• With the respective solvencies, request the respective opinions from the faculty secretary.
• Submit to the Secretary of the Vice-Rectory the printed version of the result of your final work, including the opinions for a final revision of the form in the main pages of the document that will be sent to print.
• When the graduation work is printed, three printed copies and one digital version will be delivered to the central library and one will be filed in the dean's office.
• The Dean will set the graduation date and protocol.

Diploma

• Be enrolled in the Universidad Panamericana as a regular student.
• Request their cash solvency, stating that they have no debts with the University.