The only official Master in Marketing Intelligence with 100% online teaching
The University Master's Degree in Marketing Intelligence at UNIR offers you an innovative and comprehensive study plan based on a practical methodology that adapts to your needs:
The objective of this Master is to provide the student with specialized training on the latest techniques and tools of data analytics and Business Intelligence applied to Marketing. This official master's degree trains you in Marketing Intelligence, relying on advanced software, massive analysis techniques (prediction, classification, clustering and dimension reduction) and transversal workshops. Acquire all the necessary knowledge about data exploitation and analysis, and learn how to make personalized marketing decisions for each client.goalsUnderstand the added value that Business Intelligence techniques generate in the field of business marketing.
Know how commercial data of a heterogeneous nature can be captured in terms of its origin and periodicity.
Identify business opportunities by implementing innovative Business Intelligence techniques in massive data sources from sensors, the Internet, or an ERP system.
Apply the new data modeling instruments with which Business Intelligence evolves, with special interest in the marketing department.
Detect strategic marketing opportunities through the support of Machine Learning.General informationDuration: 1 academic year
Face-to-face exams: at the end of each semester
ECTS credits: 60
Methodology: 100% online education
Live Online Classes
Personal TutorCurriculumFirst quarterMarketing Intelligence System: Data and Technology (6 ECTS)
Technological Foundations for Data Processing (6 ECTS)
Statistics for Marketing Mix Modeling (6 ECTS)
Digital Marketing Analytics (6 ECTS)
Advanced Customer Analytics (6 ECTS)Second termBig Data Analysis (6 ECTS)
Advanced Data Visualization (6 ECTS)
External Internships (6 ECTS)
Final Master's Project (12 ECTS)MethodologyLive online classes
We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.
UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.
In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.
At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.
The tutors offer personalized attention by constantly monitoring each student.Solve doubts about academic procedures, procedures or specific doubts about subjects.
Helps with study planning to make better use of time.
Recommend which didactic resources of the platform to use in each case.
He is involved with the students' studies to help them pass each subject.Evaluation system
To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
Final face-to-face examination.
Master's ThesisProfessional outingsThe University Master's Degree in Marketing Intelligence at UNIR offers the student numerous professional possibilities in qualified and responsible positions. Many are emerging professions that demand a specialist profile in Marketing Intelligence of which there are still few professionals in the market, which represents a great opportunity for our students.
We emphasize, among others:Responsible for data analysis
Digital Analyst Manager
Marketing Intelligence Specialist
Director of Marketing Intelligence
Marketing Intelligence Systems Consultant
Entrepreneur who wants to implement a data marketing system in his company