Master Marketing Management (MA)
IU International University of Applied Sciences – Online
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
12 - 48 months
Pace
Full time, Part time
Tuition fees
EUR 1,936 / per year *
Application deadline
Request info
Earliest start date
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* the price displayed shows extended regular tuition fees including graduation fee, and scholarship
Introduction
Your degree, your way:
We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. Our programmes are characterised by the effective transfer of subject-specific knowledge and soft skills in order to prepare graduates for the international business world. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.
Why IU?
- #1 University in Europe: Join Europe’s largest private university with more than 100,000 students
- Digital, Flexible, 100% online: We offer outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online exams 24/7.
- Fully Accredited Degree: All our degrees benefit from German state-accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
- Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
- International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
- Scholarships available: Depending on your situation, motivation, and background, we offer scholarships that can reduce your tuition fees by up to 75%.
Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen your online presence, and fine-tune search engine marketing. Start or boost your career in an industry that's in demand across the globe. With IU, you can study 100% online with digital learning materials and top quality support.
A short overview of your study
- Degree: Master of Arts (MA)
- Credits: 60-120 ECTS
- Start of study: Anytime (no fixed start date or enrolment deadlines)
- Study duration: Standard period of study: 12 months (60 ECTS) or 24 months (120 ECTS). Different time models possible.
- Study model: Online study including online exams 24/7
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Career Opportunities
Career Outlook
Management can take you pretty much anywhere in the business world. No matter the project, company, or industry, talented managers and team leads are always in high demand. With this master’s degree in management, you’ll not only gain the transferrable skills that businesses everywhere are looking for but be able to focus your skills on an area of your choice. Start an exciting and rewarding career in your field of interest, already with management responsibilities and higher starting salaries, with this qualification.
Change Manager
Change Management involves all projects, activities, measures and duties that effect wide-reaching changes in a business. For the most part, it involves pursuing new strategies, change developed strategies, updating technical and organisational systems, improving processes and procedures or shaping and changing the habits of organisation employees. As a Change Manager, you will accompany and guide your company through these processes.
Project Manager
As a Project Manager, you take the reins for a company project. You lead, organise, budget and keep the view of the bigger picture. You are responsible for the planning, implementation, acceptance and post-processing of projects. This can involve product launches, website relaunches, business restructuring and similar projects. As part of these projects, your role is primarily to coordinate and delegate the corresponding roles and be available as the project contact partner.
Consultant
As a Consultant, you advise various businesses. These consultations could be on general management of the business or how to precisely implement change. You can easily adapt your basic consultation concept to the individual needs and assignments of your client but ensure all parties reach their targets fairly and on time.
Admissions
Curriculum
The IU Master of Management degree offers you the opportunity to concentrate on a specialist area to streamline your focus and expertise. No matter your academic background, with this degree you’ll master management methods, learn communication strategies, and improve your business knowledge to become a great leader in your field. You’ll graduate with a qualification in management that provides both the theoretical and practical knowledge you need to become a great leader and an asset to any company.
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Specialisations
This degree offers electives under the umbrellas of International Marketing, Finance & Accounting, IT Management, Engineering Management, Big Data Management, or Leadership. The elective modules you will take depends on the area of specialisation chosen.
- Leadership
- International Marketing
- Finance & Accounting
- Engineering Management
- Big Data Management
Rankings
Accreditations, Rankings, and Memberships
AccreditationIU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. | |
Cambridge Assessment International Education / High School Diploma A-LevelsIU is the first online university partner of Cambridge International's high school diploma A-Levels. Students now have a chance to earn a high school diploma while studying for a bachelor’s degree – with no additional cost. The A-Levels is a unique 12-month course with a 150-hour workload, which you take alongside your bachelor courses. The A-Levels concludes with an exam that can be retaken an infinite number of times. | |
Awards and RankingsIU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage. | |
MembershipsIU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Global Recognition and Academic Partners
Global RecognitionAs IU is recognised by WES Canada and U.S., their degrees can be converted into points according to local academic standards in the Canadian Immigration Point System and American Immigration Assessment Scheme. In April 2023, IU became the first German university to be a member of the Association of Indian Universities (AIU), the only public authority in India that ascertains foreign institutions. This means that their on-campus programmes are recognised by employers across India and other Commonwealth Nations. |
Academic PartnersThrough partnerships with academic institutions from all around the world, IU offers a more affordable way for students to study and live abroad. The IU Study Abroad Alliance lets students start a degree online at IU and complete it at a partner university in the US, Canada, Australia or Europe, where career opportunities are aplenty. |
Program Tuition Fee
Scholarships and Funding
Online Scholarship Initiative: Save up to 67%!
Get your European degree from the largest universities for online studies in Germany — without sacrificing your job or family commitments!
With over 20 years of experience and over 100,000 worldwide students, IU offers scholarships from 25% up to 67%.
Distance learning at IU International University of Applied Sciences offers students the opportunity to develop on a personal and professional level and advance their careers through flexible, practice-oriented study.
You can start your education whenever you want - studies and exams are available to you 24/7.
(Be aware that IU scholarships are not available to students from Germany, Austria, and Switzerland)
Make the first step: