Strategic marketing is an advertising tool that companies use to help them reach their target audience in a way that is original and appealing to customers. Students in the field typically learn how to help create customer loyalty and brand attachment while also increasing demand. 

Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.

A Master of Science is an educational program that requires students to complete coursework, hands-on training, and a research paper in order to earn the degree. With an MSc, students have the option of specializing their degree in a chosen field or concentration.