The two-year Executive Master Degree program in Digital Marketing & Analytics represents a clever combination of online and on-campus sessions. The innovative blended learning concept enables a maximum of flexibility regarding both time and location.

The program provides professional decision makers and executives with a competent introduction to the world of digital marketing and web-based performance assessment. It equips them with the necessary knowledge to be able to better master the present challenges that the rise of digital media and technologies have brought about with the alteration of human communication practices.

Based on the innovative blended learning concept, the course teaches not only strategic, technical, and legal know-how, but also practically relevant digital marketing instruments, an appropriate tone in digital communication, and the generation of target-specific content.


Prerequisites

In principle, the program accepts individuals with

  • an academic degree at the Bachelor’s level at least and
  • a minimum of two years’ relevant professional experience.


Admission Procedure

The admission process includes the following elements:

  • Application form
  • Interview
  • Decision

Application Form
The application must be submitted in the form of an online application form accompanied by the required documents (CV, Essay). Successful completion of a first academic degree and a minimum of 2 years of professional experience in a qualified position prior to the commencement of Master program (ideally, a qualified professional activity also during the Master program).

Interview
The interview gives applicants the opportunity to present themselves personally, to comment on their previous career, and to explain their motivation for applying, as well as their medium-term professional goals.

Decision
An admission committee decides on the applicant's admission to the Master program.


While Studying

The MCI Executive Master’s program reflects an entrepreneurial spirit, a high level of commitment, an international focus, intercultural competence, strong networks, and an acknowledged brand of high standing in the business world and society.

The content and organization of the post-graduate Executive Master’s course have been designed to meet the specific requirements and needs of professional decision makers. It not only teaches digital competencies, technical basics, and legal know-how, but also provides participants with the relevant methods to analyze digital data, develop marketing strategies in line with the target group, and efficiently implement multi-channel and social media marketing.

The program, based on blended learning, combines ten online sessions with five on-campus classes of three days each. The MCI eCampus facilitates online studies with a high degree of flexibility regarding both time and location. Learning materials can be downloaded and worked on at any time and from anywhere, if access to the eCampus is provided. Although our students work independently, they are constantly in touch with the faculty, fellow students, and the MCI Support Team.


Curriculum

Digital Competences

  • Basics in Media & Internet Management
  • Digital Business Models
  • Buildig Websites & Usability
  • Internet-specific Writing Competencies

Technical Basics

  • Basics in Internet Technologies
  • Media Technology & Design

Basics & Digital Marketing Tools

  • E-Mail Marketing
  • Search Engine Marketing & Optimization
  • Display Marketing
  • Affiliate Marketing & Couponing
  • Video Marketing
  • Apps Marketing
  • Digital Public Relations

Digital Sales & E-Commerce

  • Webshop Design
  • E-Commerce
  • International & Multichannel Commerce
  • Social Commerce

Social Media Marketing

  • International Social Media Marketing
  • Content Marketing
  • Influencer Marketing
  • Social Media Marketing in HR & Recruiting
  • Private Social Networks
  • Corporate Social Networks

Digital Analytics & Strategies

  • Statistical & Mathematical Methods in Digital Analytics
  • International Digital Analytics
  • Web Analytics
  • Social Media Analytics
  • Mobile & Apps Analytics
  • E-Commerce Analytics

Legal Basics of Digital Marketing

  • Data Security & Privacy
  • Copyright & Reputation
  • E-Commerce Law
  • Taxation
  • Labor Law

Digital Marketing Strategies & Leadership

Virtual Reality

  • Virtual Reality
  • Digital Gaming
  • E-Sports

Supervised Master's thesis and complimentary seminars; Final examination by a committee


After Studying

Upon completion of the Executive Master’s program, graduates are awarded the internationally acknowledged title of a Master of Sciences (MSc).

Our graduates profit from our strong network of recognized lecturers from science, business, and society, even beyond their studies. The exchange with international students also improves their own network and creates international acceptance for the benefit of all our students.

Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the award of the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA) are testimony to the high-quality standards and international standing of this program and respective degree.

Program taught in:
German

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Last updated February 12, 2019
This course is Online & Campus Combined
Start Date
Oct 2019
Duration
Part-time
Price
14,900 EUR
Deadline
June 17, 2019
Spring Offer - € 1,500 discount off the regular tuition fee if you register before April 1, 2019
By locations
By date
Start Date
Oct 2019
End Date
Nov 1, 2021
Application deadline
June 17, 2019
Spring Offer - € 1,500 discount off the regular tuition fee if you register before April 1, 2019

Oct 2019

Location
Application deadline
June 17, 2019
Spring Offer - € 1,500 discount off the regular tuition fee if you register before April 1, 2019
End Date
Nov 1, 2021