MSc Digital Marketing & Analytics
Aston University Online
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
2 years
Pace
Part time
Tuition fees
GBP 9,500
Application deadline
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Earliest start date
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Scholarships
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Introduction
Increase your understanding and impact of marketing with ever-evolving technologies. Aston University’s distance learning MSc Digital Marketing & Analytics programme emphasises central theories of marketing and analytics, as well as the ability to think critically and respond effectively when faced with different challenges. You will become equipped with the confidence and skills that drive success in both data-driven and traditional approaches to marketing.
This program is taught 100% online.
Admissions
Curriculum
You will complete 120 credit hours of modules and 60 credit hours of dissertation. A sample of modules is listed below.
Business Analytics in Practice (15 credits)
The module aims to familiarise you with a number of predictive and prescriptive business analytics techniques that will be able to apply in different sectors such as marketing analytics, finance analytics and others.
Digital Marketing (15 credits)
The purpose of the module is to introduce you to the importance of the digital marketplace in the modern economy and the range of digital tools and techniques available to the marketing executive as part of your overall marketing strategy.
International Marketing Management (15 credits)
This module aims to develop your appreciation of the special requirements for successfully conducting international marketing activities.
Software for Analytics (15 credits)
This module will build the programming skills required to carry out advanced data analysis. These data analysis skills are now commonly expected by organisations seeking to employ data analysts, and the module aims to address this demand. The module will provide you with the knowledge and skills necessary to perform basic data analysis and to complete assignments in subsequent modules in this programme.
Program Outcome
A Unique Skill Set
Upon completion of the MSc Digital Marketing & Analytics programme, you will develop and refine a wide range of business skills demanded by employers worldwide including:
Critical Thinking: Gain a systematic understanding of the main theories of marketing and analytics, including how they drive strategic decision-making.
Communication Dexterity: Develop a clear understanding of industry trends, traditional approaches and effective ways to tackle messaging in campaigns and initiatives.
Analytical Expertise: Build confidence needed to practically apply data-driven marketing skills and methods into real-world scenarios and organisations.
Career Opportunities
Recognised by Employers Worldwide
Graduates have gone on to enter a number of fields and disciplines, including human resources, strategic management, operations, marketing and accounting. Positions held by recent graduates span a breadth of countries and continents. Some examples are:
- Brand Activation Executive — Unilever (United Arab Emirates)
- Communications and Training Executive — Tesco (UK)
- Management Consultant — Deloitte (India)
- Senior Business Analyst — Lloyds TSB (UK)
- Strategic Project Leader — Rolls-Royce (UK)
English Language Requirements
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