M.A. Marketing Management
IU International University of Applied Sciences - Online Studies
Key Information
Campus location
Online
Languages
English
Study format
Distance Learning
Duration
12 - 24 months
Pace
Full time, Part time
Tuition fees
EUR 2,568 / per year *
Application deadline
Request info
Earliest start date
Request info
* Limited Offer: prices include up to 50% discount for 120 ECTS. Discounts and promotions are available on a seasonal basis, for a personalised offer contact the University.
Introduction
Start your Master in Marketing Management Online
Do you want to take your marketing and management skills to the next level? With the online Master in Marketing Management, you will gain a deep understanding of all the marketing aspects that will contribute to the long-term success of your business. Immerse yourself in a wide variety of marketing-related topics: from social media marketing to consumer behaviour, and combine psychological and business approaches to maximise your potential in any lead marketing role. Practice marketing spending analyses, online presence building and search engine optimisation (SEO).
Study the way you want with IU Online Studies!
- Affordable: Enjoy discounts on online tuition fees of up to 50%
- Flexible payment options: Monthly instalments or pay in full, upfront
- All-inclusive fees: Course materials included, no application fees Flexible
- Start online right away with no fixed semester intakes
- Study and take exams 100% online, at your own pace and schedule - 24/7 access to IU’s digital learning materials, wherever you are Career-oriented
- IU offers degrees in in-demand fields, with specialisations
- Courses combine theory and practical application through real-world case studies
- Learn from industry professionals who are experts in their fields
- IU's goal is to give you the tools you need to build a successful career. That’s why 94% of their graduates find a job within 3 months of graduating.
Succeed globally with IU
With IU, you can open doors to career opportunities all around the world. Their state-accredited programmes will equip you with industry-relevant knowledge and in-demand skills so you can stand out in the global job market. Studying at IU also gives you access to their exclusive online career services and events and connects you to their global network of academic partners so you can study in the US, Canada, or Australia.
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Admissions
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Scholarships and Funding
Secure Your Dream Career – Enjoy Up to 50% Savings!
Join IU's accredited online program and save up to 50% on your tuition fees.
With IU's cutting-edge online campus and digital learning resources, you'll access affordable, high-quality education.
The best part? You decide when to begin!
* Note: This exceptional discount applies exclusively to the online study model. For insights on On-Campus study discounts, reach out to IU's Study Advisory Team.
Program Tuition Fee
Career Opportunities
Virtually every company sells some sort of products or services, meaning the career prospects are excellent. Experts with sound knowledge in marketing and sales are sought-after almost everywhere. From exciting start-ups to large corporate leaders, a Master’s in Marketing Management online from IU will help you on your path to a successful career, driving marketing activities for a wide array of companies.
Digital Communications Manager
As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.
Brand Manager
As a brand manager, your job is to decide how a brand is positioned on the market. You will also be responsible for coordinating this positioning within your company.
Marketing/Sales Manager
As a marketing/sales manager, your job is to plan the activities within your field of responsibility. This also includes the execution of marketing targets.
Curriculum
The IU Master’s in Marketing Management online provides you with the foundation for a successful career in both large and small companies across the world.
60 ECTS
1st Semester | 2nd Semester |
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120 ECTS
1st Semester | 2nd Semester |
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3rd Semester | 4th Semester |
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Rankings
Accreditations, Rankings, and Memberships
AccreditationIU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. | |
Cambridge Assessment International Education / High School Diploma A-LevelsIU is the first online university partner of Cambridge International's high school diploma A-Levels. Students now have a chance to earn a high school diploma while studying for a bachelor’s degree – with no additional cost. The A-Levels is a unique 12-month course with a 150-hour workload, which you take alongside your bachelor courses. The A-Levels concludes with an exam that can be retaken an infinite number of times. | |
Awards and RankingsIU is the first German university to get 99/100 on the QS Stars Report, but they also topped 6 out of 25 categories in Germany’s largest university ranking by CHE. Recently IU’s online MBA programmes ranked 26th in Europe in the prestigious QS Online MBA Rankings, an impressive achievement and recognition on the international stage. | |
MembershipsIU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Global Recognition and Academic Partners
Global RecognitionAs IU is recognised by WES Canada and U.S., their degrees can be converted into points according to local academic standards in the Canadian Immigration Point System and American Immigration Assessment Scheme. In April 2023, IU became the first German university to be a member of the Association of Indian Universities (AIU), the only public authority in India that ascertains foreign institutions. This means that their on-campus programmes are recognised by employers across India and other Commonwealth Nations. |
Academic PartnersThrough partnerships with academic institutions from all around the world, IU offers a more affordable way for students to study and live abroad. The IU Study Abroad Alliance lets students start a degree online at IU and complete it at a partner university in the US, Canada, Australia or Europe, where career opportunities are aplenty. |