The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

Graduate diploma courses often take somewhere between one to two years to complete, and are usually offered to students already holding college degrees. Students might expect better job prospects in the relevant field after graduating from one of these programs.

Online or distance learning refers to the use of electronic media and information and communication technologies (ICT) in education. With online learning, one can access education at any time and from any location with an available internet connection.