The focus of most media management programs is the acquisition of practical skills and knowledge necessary for a career in the media and entertainment industries. Students might encounter courses in television production, social media marketing, the music industry and media economics.

In order to improve job prospects and learn more specialized information, many students decide to earn an undergraduate degree, such as a Bachelor of Arts. Certain schools allow students to earn a BA on a flexible schedule through online or part-time programs.

Part-time learning allows one to obtain a degree or qualification even if one cannot attend school on a full-time basis. One can learn at one's own pace, gradually accumulating credits that count towards a final qualification.