The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

An advanced certificate is awarded after completion of an academic program that is specially designed to help those who already have a career but want or need to increase their field-specific knowledge. By earning this certificate, students may be able to increase their earning potential.

Part-time learning allows one to obtain a degree or qualification even if one cannot attend school on a full-time basis. One can learn at one's own pace, gradually accumulating credits that count towards a final qualification.